I had great mentors.
Now I want to be
one for you.
15 years in games production across mobile, console, AAA, and live ops. I learned how this industry really works and I'm sharing all of it here!
Hi, I'm Alexi 👋
I'm Thai, based in Canada, and I've spent 15 years in games production across mobile, console, AAA, and live ops. Most recently as Lead Live Producer at Netflix Games!
I was lucky. I had great mentors who showed me how the games industry really works. The things that aren't written anywhere. The stuff that actually moves careers forward.
Now I want to be that person for you. That's what Soft Launch Collective is. 🌸
15 years of experience. Here's what I do with it.
From solo producers figuring out their next move, to studios who need senior production thinking without a full-time hire.
Small groups, real conversations, no pre-recorded videos. Level Up opens January 2027 for producers pushing for promotion or making the jump to lead. Max 10 people so everyone gets actual attention.
See what's coming →I spent years on the publishing side of games. Greenlight meetings, milestone reviews, the conversations studios don't hear. I write about all of it, honestly, on my email list.
Join the list →The games industry is still a tough room for a lot of us. I've navigated it for 15 years and I have thoughts. Mentorship, honest conversations, and community for women who are done figuring it out alone.
Get involved →I embed with your team as a senior producer on a part-time basis. Useful when you're scaling faster than your process, moving from mobile to console, or your producers need a more experienced hand alongside them.
Let's talk →Every production audit I run includes an honest look at team health. Not because it's a nice thing to do. Because the best work happens when your team is actually okay.
Let's talk →Simplify your production tooling, build a real AI strategy for your team, and make JIRA transitions actually manageable. Whether you're a team of five or five hundred.
Get in touch →Resume reviews, interview prep, and honest guidance for producers making the jump into production, or from mobile into console AAA. One session can really change things!
Join the waitlist →The "What's Next" Package. Resume review, LinkedIn audit, one coaching call, and 30 days async support. $297 CAD. For producers in the first 90 days after a layoff. No proof required. I trust you.
Learn more →Small programs. Real talk. No fluff.
Two programs coming in 2027. Both live, both small, both built from 15 years of actual production experience.
Get early access →✨ Come join us!
Get the honest version. 🌸
I write about what production actually looks like from the inside. The stuff that doesn't make it into job descriptions or LinkedIn posts. Join the list and I'll send it directly to you.