🌸 a collective for games producers who are ready for what's next
🌸
soft
launch
✦ collective ✦

I had great mentors.
Now I want to be one for you.

15 years in games production across mobile, console, AAA, live ops, and the publisher side. Whether you're stuck at the same level, dealing with roadmap chaos, or scaling a studio without burning out your team. This is where you find the real answers!

15+
Years in games
AAA
Mobile & Console
3-120
Team sizes
Live
Ops specialist
Pub
Side perspective
Indie
to major studios
💙
Just got laid off?
I've been laid off. I know how it feels. I've also been on the other side of that decision. I built something specifically for this moment. I'm here for you.
See the What's Next Package →
Alexi, founder of Soft Launch Collective
About me

Hi, I'm Alexi 👋

I'm Alexi (she/her). Thai, based in Canada, and I've spent 15 years in games production across mobile, console, AAA, live ops, and the publisher side. Most recently as Lead Live Producer at Netflix Games!

I was lucky. I had great mentors who showed me how the games industry really works, including things you only learn from the publisher side. The greenlight conversations. The things studios don't hear. The stuff that actually moves careers forward.

But I also know what it feels like when the industry wasn't built for someone like you. When you're figuring it out without a clear path, without seeing yourself reflected in leadership, without anyone handing you the rules.

So I'm building the thing I wish had existed. A collective of resources, support, and community to help you navigate and grow in games production, whoever you are and wherever you're starting from. 🌸

🎮 Mobile & Console 🏆 AAA Production ⚡ Live Ops 📈 Team Scaling 🏢 Publishing 👩‍💻 Women in Games
Work with me

Here's how I can help!

Three tracks depending on where you are and what you need.

✦ For Individual Producers
🏆
Level Up Program

Stuck at the same level? Not getting promoted? 6 weeks of real talk about what leadership is actually looking for, how to manage people, navigate politics, and have the conversations that actually change things. Max 10 people. Opens January 2027!

See what's coming →
📝
Resume, Portfolio & Interview Prep

Resume reviews, portfolio feedback, and interview prep from someone who's been on both sides of the table. Whether you're breaking in, jumping from mobile to console, or figuring out your next move.

Get started →
🗂️
Templates & Tools

Practical production templates you can use this week. Live ops calendars, roadmap systems, production toolkits, and more. No fluff, just the tools that actually work in real studios. Starting at $29!

Browse templates →
🌸
Just got laid off?

The "What's Next" Package. Resume review, LinkedIn audit, one coaching call, and 30 days async support. $97 CAD. For producers in the first 90 days after a layoff. No proof required. I trust you.

Learn more →
✦ For Studios
🔍
Production Audit

Something isn't working and you can't quite name it. I come in, ask the right questions, and give you an honest picture of what's actually happening. plus a clear plan to fix it. Includes team health and sustainability review.

Let's talk →
⚙️
Fractional Producer

Senior production support without a full-time hire. I embed with your team, mentor your producers, and help fix what's slowing you down. Especially useful when you're scaling faster than your process.

Let's talk →
🤖
AI & Tooling

JIRA chaos? Misaligned workflows? No real AI strategy? I help teams simplify their tooling, build an AI approach that actually fits their size, and make transitions manageable instead of terrifying.

Get in touch →
🌱
Team Health & Sustainability

Crunch is not a strategy. The best work happens when your team is actually okay. I help studios build healthier production cultures without sacrificing quality or deadlines.

Let's talk →
✦ Publisher Perspective & Community
🔍
Publisher Perspective

Most production education comes from the studio side. I spent years on the publisher side, in greenlight meetings, milestone reviews, and the conversations studios rarely hear. Join my list and I'll share it all with you.

Join the list →
🌿
Women in Games

The games industry is still a tough room for a lot of us. I've navigated it for 15 years and I have thoughts. Mentorship, honest conversations, and community for women who are done figuring it out alone.

Get involved →
Why Soft Launch Collective

What makes this different!

🏢
Publisher perspective
Most production education comes from the studio side. I spent years inside a major publisher, in greenlight meetings, milestone reviews, and conversations studios rarely get to hear. That perspective changes how you understand everything.
Real, current experience
This isn't theory. 15 years of real production experience, including years on the publisher side, means I'm sharing what actually moves the needle in games today, not what worked a decade ago.
🌸
Small on purpose
Every program is capped at 10 people. Not because we can't handle more. Because you deserve to actually be known. Real conversations, real feedback, real relationships. Not a webinar.
💛
Built for people like me
The games industry wasn't built for everyone. I know that firsthand. So I'm building the thing I wish had existed, a warm, honest collective for producers who are figuring this out without a clear path, without seeing themselves reflected in leadership, and without anyone handing them the rules.