The career move you've
been waiting for
starts right here.
Hi! I'm Alexi. I spent 15 years learning how the games industry really works and I'm sharing all of it with you. Honest, warm, and actually useful!
Hi, I'm Alexi 👋
I'm Thai, based in Canada, and I've spent 15 years in games production across mobile, console, AAA, and live ops. Most recently as Lead Live Producer at Netflix Games!
I was lucky. I had great mentors who showed me how the games industry really works. The things that aren't written anywhere. The stuff that actually moves careers forward.
Now I want to be that person for you. That's what Soft Launch Collective is. 🌸
Here's how I can help! 🌸
Whether you just got into games, want to level up, or you run a studio that needs help. There's a place for you here!
Small, warm, live programs for producers who are ready for what's next. Level Up opens January 2027. Production 101 coming June 2027. Max 10 people per program so everyone gets real attention!
See what's coming →I spent years on the publisher side learning how games really get made, greenlit, and shipped. I'm sharing all of it! Across mobile, console, and AAA. The stuff nobody talks about publicly.
Join the list →Navigating the games industry as a woman is hard. I've been there! Mentorship, community, and honest conversations about advocating for yourself at any team size, any platform.
Get involved →You need a senior producer but not a full time one. I can help! I embed with your team, mentor your producers, and help build better processes. Really valuable if you're scaling up or your team is growing faster than your process.
Let's talk →Shipping a great game is important. So is taking care of your team! Every production audit I do includes an honest look at team health and a real plan to make things better.
Let's talk →Simplify your production tooling, build a real AI strategy for your team, and make JIRA transitions actually manageable. Whether you're a team of five or five hundred.
Get in touch →Resume reviews, interview prep, and honest guidance for producers making the jump into production, or from mobile into console AAA. One session can really change things!
Join the waitlist →The "What's Next" Package. Resume review, LinkedIn audit, one coaching call, and 30 days async support. $297 CAD. For producers in the first 90 days after a layoff. No proof required. I trust you.
Learn more →Opening January 2027 ✨
✨ Come join us!
Be the first to know
when we go live 🌸
Join the list and I'll send you the stuff I wish someone had told me sooner! Early access to programs, honest takes on the industry, and no spam ever. I promise!